ProspectFoundries website

The old page sold an offer I no longer made. It described an AI research service for sales leaders, promised daily briefs and a 72-hour setup, and said I never sent a message on a client's behalf. By September I was writing and sending first contact in my clients' names, running the follow-ups and reporting on all of it every week. The August entry is a record of that earlier version.

Anyone who found the site was reading about a service I had stopped offering.

A new site, planned, written and shipped over two days.

One vocabulary. The words were agreed before the page was written: deals, decision-makers and introducers, sign-off, in your name. So was a list the page never uses, including "intelligence" as a label and any number about results, speed or headcount. The page says each thing one way, and the same list now governs anything else that should sound like the site.

An answer to the buyer's real worry. A senior person handing over their name fears AI spam going out under it. The page says where their control sits before they enquire: nothing goes out without their sign-off, each step names what I need from them, and a short list names what stays with them.

Claude Code wrote the page from a handoff with every client detail taken out, so no client material entered the website's code. I reviewed every line on a preview before it went live.

Live since 27 September, with a client's quote added a day later. Shared links now show the headline and a matching preview image.

The page was written to pass one test: from the hero and one scroll, a stranger can say who it is for, what I run and how to start. Whether that brings enquiries from people who were not referred to me is what the next weeks will show.

Is there a deal this year that depends on reaching the right people? Tell me about it.